Bubble London - the UK's biggest baby and kids' tradeshow proved that children deserve to wear quality clothes
The Business Design Centre in Islington once again played host to Bubble London, where British and international brands were showcased under one roof to present their Fall-Winter 2016/2017 collections.
There were 235 collections at Bubble this season, 85 of which were new to Bubble and 53 were new to the UK. There was a 50% increase in new visitors and 10.3% of visitors were new start-ups.
The new additions to Bubble proved to be extremely popular with the panel discussions on both days drawing in some of the biggest crowds. The Mothers Mean Business panel chaired by Little London's Kate Finney provided insights from working mums Caprice, Pearl Lowe and Jasmine Guinness; the Instagram Mums panel chaired by Smallish magazine's Estelle Lee enabled visitors to the show to learn how to engage better with influencers on Instagram; and the Buyers Guide panel chaired by trends consultant Fiona Coleman saw buyers from Childrensalon, Fenwick and Elias & Grace giving visitors an insight into the world of a buyer.
The Rising Star award, which is open to first time exhibitors, was hotly contended this season. Judged by a panel of industry experts, the award provides brands a chance to raise their profile, engage with retailers and gain invaluable feedback - as well as a free stand at Bubble's next edition. The Fall-Winter 2016 winner was From Babies With Love, a baby brand whose profits go around the world to help abandoned children. Finalists included Avery Row, Chic Smart Clothes, Dear Eco, Nod, Outside the Lines and Panda & Ping.
Bubble London's Show Director Lindsay Hoyes says, 'We are delighted with how well this season has gone. We are already looking forward to next season which will include the launch of Bubble Bump - an area dedicated to maternity and nursery products, which 28% of existing visitors to Bubble have already indicated an interest in.'
Bubble's Spring-Summer 2017 edition will once again take place at the Business Design Centre in Islington from Sunday 19 to Monday 20 June 2016.
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