"Children deserve quality". This is the moto of Richmart Junior campaign that started at Premiere Vision Paris from 19 to 21 September. Four kids at the age 8 - 12 years old presented Richmart kids jackets collection October 2017 at Premiere Vision Paris. The themes of the models are "Daddy's Princess", "My dream is...", " Let the see set you free" and "Traditional checks". The kids took part in the design of the collection, selecting the colors, linings and embroidery. Three of them attended the fair with their fathers who wore jackets with the same colors and style. Beside being models and having a photoshoot at Premiere Vision, the kids (Alexandra, Monika, Nikol and Dalia) selected fabrics and accessories for their November collection.