Tiger of Sweden presents Spring Summer 2016 collection at London Collections: Men
For the third season in a row Tiger of Sweden presents their collection at the well-attended fashion week in London, the London Collections:Men.
Tiger of Sweden returns to the Old Sorting Office, located in the industrial area at New Oxford Street, to showcase their Spring/Summer 2016 collection. With suggestive set design, as light and sound installations, the old factory building became a vibrant venue full of energy and attitude.
Though best known for their razor sharp approach and super-slim proportions, this summer the Tiger of Sweden design team have taken themselves into creative exile, embracing a more Mediterranean attitude. Where skinny once reigned supreme, now rules slouch.
The brand’s pin sharp single and double-breasted jackets remain – cut slim in soft handled materials in pale shades of cream, dusty blue and Chantilly white – but trousers are wider than usual, ranging from a softly tapered straight leg style through to a looser, broader shape which feels both insouciant and chic.
Key pieces include a relaxed, elongated shawl collar blazer; a sharp denim two-piece and a technical nylon parka in cream, which is designed to be worn with suit trousers, in the place of a traditional jacket.
Styling notes include wide brimmed panama hats; T-shirts and lightweight jumpers worn beneath wide-lapelled suit jackets, and loafers teamed with nearly every outfit – all of which help underpin the season’s understated, off-duty aesthetic.
It is this notion of escape and self-reflection that forms the foundation of Tiger of Sweden’s Spring Summer ’16 collection.
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