As part of our ongoing mission to become the North American reference in made-to-measure menswear, Surmesur has revolutionized the retail experience by taking augmented reality further than any retailer has gone before.This week Canadian menswear company Surmesur (trans. Made-to-Measure) is launching customizable Augmented Reality (AR) clothing at all of its North American retail stores – including two locations in the GTA. This new Google Tango technology is a retail “first” and gives customers a customized shopping experience that appeals to millennial men and tech fans alike.
Summer is the perfect time for a fresh new look and Crane Brothers have given their website and online store a clever makeover in collaboration with multi-award winning designers Sons & Co. The new site launched and takes you into the handsome world of founder Murray Crane's highly regarded label. The site is designed to enhance the user experience, offer a greater range of product and more detailed information about how the impeccable suits are tailored and the brand's made to measure services.
Maybe you have designing skills, but you are afraid that launching your commercially successful clothing line is too hard for you? Well, this article is just for you! It will explain the steps you should take for turning your passion into your business...
Polo Ralph Lauren has announced that it will further extend its e-commerce reach with the launch of Ralphlauren.com in the UK.
The site will offer consumers a UK destination to buy the clothes brand online. Previously, it was not possible to buy Ralph Lauren goods this way unless the customer had a US address. All of Ralph Lauren’s lines will be available to purchase, including menswear, womenswear, childrenswear and the home collection.
The Italian fashion house's site www.dandgstore.com will sell clothes,
accessories, beachwear, eyewear and jewellery, which will be available to 31
countries worldwide. Speaking about the website, Stefano Gabbana told WWD.com: "The
boutique is like a game. It's a fun and immediate way to shop, without space
or time limitations. We are confident it will get people even closer to D
and G's dynamic universe."
The news comes just days after the designers - whose celebrity fans include Kylie Minogue, Victoria Beckham and Naomi Campbell - announced they were cutting their prices by up to 20 per cent. Gabbana admitted people were less willing to part with their hard-earned cash during the current economic climate so have slashed the costs of their sought-after designs.