The global men's fashion supply chain is driven by large brands which dictate styles, materials and prices. Traditional contract manufacturing for these brands operates under price-based competition. In order to break out of this dead end, Richmart, the most modern made-to-measure men's suits factory in Eastern Europe, decided to reconfigure its entire supply chain. The managers undertook a detailed Thinking Process analysis of the supply chain, based on the principles of the Theory of Constraints and decided to move towards a win-win partnership between all parties involved from the wool through fabric, machinery and equipment to sewing factories and fashion consultants to the consumer. The Sales Director of Men's Fashion Group Dean Manev and Martina Martini (Art Director) made a presentation about Made To Measure and Made To Order services during the International TOCICO conference in Berlin, Germany on 19 July.
The unique Ascolite® button shank wrapping system is based on the combination of a button shank wrapping machine and the elastomeric heat sealable Ascolite® elastic Thread. The button attachment is secured by wrapping the filament under tension around the shank of the button.
Many well-known fashion companies such as the Dutch McGregor Group, the stock-listed fashion company Steilmann, the online outlet Dress-for-Less and the menswear specialist Pohland filed for insolvency this year, while other well-established companies such as Gerry Weber, Tom Tailor and Hugo Boss admitted they are struggling.
The fashion business is slower in accepting of marketing techniques in comparison with other businesses. For long years fashion manufacturers were interested in what is economical and easy to be produced. Manufacturers showed too little interest in customers' demand, but it's no longer this way - the marketing process is fundamental in fashion business.
Italy held its first Wool Week from 10 to 16 September 2013 in Milan.
There were celebrations supporting the global Campaign for Wool inspired by the 'Live naturally, choose wool' claim and promoting wool as a natural, biodegradable and renewable fibre.
One of the aims is to build a bridge between the textile community, fashion industry and consumers.