Summer was the main focus of Milano Unica in February. At the same time, there was more than a touch of trans-seasonal designs among the offerings by the classy exhibitors as buying patterns adjust themselves to multiple market demands.
At Dash's, they are passionate about men's clothing, and strive to ensure their clients always feel satisfied with the quality, craftsmanship, value and service they offer. After over 30 years in the industry, Dash's of Old Townis established in response to the trends the owner saw in the market - clothiers and department stores were relying on labels to sell their stock and taking advantage of an uninformed public. In addition, many sales associates themselves were uninformed about the very garments they were selling.
With a clear and precise insight on the demands of the contemporary man, Cerruti fashion house presents its Spring-Summer 2017 Collection with the aim of stimulating their clients to rethink and update their wardrobe with new colors, three-dimensional patterns and techno fabrics (with water-proof and stain-proof finish).
The Cerruti man is sophisticated, a man of the times who appreciates style over trends: a complete men’s wardrobe in evolution. “Cerruti has always been a symbol of sophisticated male elegance. Both relaxed and self-confident, the House’s signature tailoring focuses on cut, fabrics and textures. The thrust of the new collection is discreet, yet effortless chic – an antidote to current fashion trends”, says Jason Basmajian, Cerruti 1881’s new creative director.
A work of art always comprises autobiographical elements. It’s an object that comes from surrounding reality, something solid that is then covered by spiritual energy. You could describe it as substance, and my work is transforming that substance – Joseph Beuys. Aldo Maria Camillo looked to the work of the artist Joseph Beuys as the inspiration for the new Cerruti 1881 Paris collection – Beuys as an industrious shamanic figure, imbued with deep-seated pragmatism, and an unstoppable desire to transform. He gleans Beuys’ creative spirit, along with his penchant for nourishing and protective fabrics and a vibrant conciseness.
The traditional production strategy used by fashion companies to match production with consumer demand forecasts is called make-to-stock.
Aldo Maria Camillo takes on a personal and sartorial journey, pursuing the idea of the noble soldier by encapsulating the faded charm of history in a distinctly contemporary vein. He focuses on the central theme of imperfect perfection, the defining trait of Cerruti 1881 Paris, and interprets calculated yet crucial mistakes as a sign of life and uniqueness within an extremely formal framework.
After the 14-year old Martina Martini visited Lanificio Fratelli Cerruti at Milano Unica and participated in the selection of fabrics for the next collections of the brands Richmart and Richmart Junior, the managers of the Italian fabrics brand were impressed by her taste and flair and invited her to a two-week visit at Cerruti factory.
Lanificio F.lli Cerruti proposes 8 new fabric models which will make you feel elegant in true Fibonacci style.
For the 2014 Spring-Summer season Lanificio F.lli Cerruti is launching a collection of fabrics for Formal Friday made of shimmering silks, the finest wools and blends with Cerruti's renowned mohair, Kinair.
For a Friday that is formal yet always current and contemporary: the latest authentic style is to wear an impeccable and sophisticated suit even for the last day of the working week.
The vicuña lives in the wild on the Andes mountain range, subject to extreme climatic variations, which makes its fleece the softest and finest in the world, but at the same time, in the unparalleled strength of an animal that lives in the absolute wild.