Lanificio F.lli Cerruti created fabrics based on the Fibonacci principle of beauty
There is an ancient number that has fascinated scientists, mathematicians, intellectuals, artists, architects and musicians for ages. This number is believed to be the equation for things perceived as being aesthetically pleasing. This number is known as The Golden Ratio and is approximately equal to 1.61803. This figure ordinated from the Fibonacci sequence, where each number is the sum of the previous two numbers, sequently getting closer to the 1.61803 figure.
Some twentieth-century artists and architects, including Le Corbusier and Dalí, have proportioned their works to approximate the golden ratio - especially in the form of the golden rectangle, in which the ratio of the longer side to the shorter is the golden ratio - believing this proportion to be aesthetically pleasing.
The reason this number is so interesting is due to the fact that it is an irrational constant with positive properties. In everyday life this number is present in the most beautiful creations in nature. Man discovered this and for centuries has utilised it to create the most enchanting artefacts around the world.
For the first time, Lanificio F.lli Cerruti has embarked on the creation of a superior fabric based on Fibonacci's theory with the aim of making you feel the power of beauty and harmony being also the secret of success.
Lanificio F.lli Cerruti proposes 8 new fabric models which will make you feel elegant in true Fibonacci style. They were shown at Milano Unica and the idea of the collection was presented to me by Daniele Sanzeni, CEO and Managing Director and the marketing specialist Ugo Orsini.
1. - 6. Fabrics from the new collection of Lanificio F.lli Cerruti, presented at Milano Unica
7. Daniele Sanzeni, CEO and Managind Director of Lanificio F.lli Cerruti
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