Just Like A Man - the Pitti Uomo exhibition project

Interest in the most exclusive spirit of classic menswear led to the creation of Just Like A Man, the Pitti Uomo exhibition project on the Upper Level of the Main Pavilion with a layout by Patricia Urquiola. It is a project dedicated to a new way of interpreting high-end clothing for today’s man that is extremely refined and composite. The comfortable atmosphere of a contemporary Gentlemen’s Club features a highly select merchandise offering and special areas, like the barbershop offered by Proraso, all striking settings that offer services and opportunities for relaxing breaks and that represent a part of impressive scenery. And next to the lounge bar signed by Cuoio di Toscana, the brand ambassador to the world the quality of Made in Italy that will offer the opportunity to experience a real " leather experience".