Forty of the most influential advertising concerning social issues

Many people complain about the fact that the ads are an annoying way of companies to enter into our daily lives. However, exceptions exist. The ads in this material are an excellent example of effective advertising strategies for campaigns involving social issues, writes Bored Panda.

A well-made advertising manages to grab your attention and stays in your mind for long. In this case, the basic aim of the advertisement is to make people think and worry about various social and environmental issues (or just to learn about them). This is particularly important, especially if we want more people to help and lead to a meaningful change.

Advertising should reflect the emotions of the viewer. Many studies have shown that emotions can have a powerful effect on the formation of memories. Accordingly memories with emotion last longer than those without one.

Howard Gossage said the following: "advertising justifies its existence when it is used in the public interest. It is too powerful tool to be used only for commercial purposes." So, we decided to show some of the most influential ads:

Forty of the most influential advertising concerning social issues
Stop the violence! Don't drink and drive/ Adv agency: Terremoto Propaganda, Brasilia

Forty of the most influential advertising concerning social issues
If you smoke, your story will end 15% earlier it should/ Adv agency: Iris, United Kingdom

Forty of the most influential advertising concerning social issues
Adv agency: DDB&CO, Turkey

Forty of the most influential advertising concerning social issues
Your skin colour shouldn't dictate your future/ Adv agency: Publicis Conseil, France

Forty of the most influential advertising concerning social issues
Your skin colour shouldn't dictate your future/ Adv agency: Publicis Conseil, France

Forty of the most influential advertising concerning social issues
Deforestation continues with every turn of a page/ Adv agency: LINKSUS, China

Forty of the most influential advertising concerning social issues
Victims are people just like you and me/ Adv agency: Acat, Czech Republic

Forty of the most influential advertising concerning social issues
Unhate/ Adv agency: Fabrica, Italy

Forty of the most influential advertising concerning social issues
Unhate/ Adv agency: Fabrica, Italy

Forty of the most influential advertising concerning social issues
Slower is better/ Adv agency: Cramer-Krasselt, USA

Forty of the most influential advertising concerning social issues
Save paper, save the planet/ Adv agency: Saatchi & Saatchi, Denmark

Forty of the most influential advertising concerning social issues
Air pollution kills 60 000 people a year/ Adv agency: Unknown

Forty of the most influential advertising concerning social issues
Liking isn't helping! Be a volunteer, save a life/ Adv agency: Publicis, Singapore

Forty of the most influential advertising concerning social issues
Liking isn't helping! Be a volunteer, save a life/ Adv agency: Publicis, Singapore

Forty of the most influential advertising concerning social issues
Save the birds. If you don't pick it up, they will!/ Adv agency: TBWA\Hunt\Lascaris, South Africa

Forty of the most influential advertising concerning social issues
What we see when you smoke!/ Adv agency: JWT, USA

Forty of the most influential advertising concerning social issues
Stop the abuse!/ Adv agency: Lowe Bull, South Africa

Forty of the most influential advertising concerning social issues
Don't talk while drive!/ Adv agency: Mudra Group, India

Forty of the most influential advertising concerning social issues
Don't talk while drive!/ Adv agency: Mudra Group, India

Forty of the most influential advertising concerning social issues
It is not happening here, but it is happening now/ Adv agency: Amnesty International, Switzerland

Forty of the most influential advertising concerning social issues
Censorship tells the wrong story/ Adv agency: Memac Ogilvy & Mather, Dubai

Forty of the most influential advertising concerning social issues
Think of both sides/ Adv agency: Memac Ogilvy & Mather, Dubai

Forty of the most influential advertising concerning social issues
Every 60 seconds, a species dies/ Adv agency: Scholz & Friends, Germany

Forty of the most influential advertising concerning social issues
Where's the pedophile/ Adv agency: unknown

Forty of the most influential advertising concerning social issues
Where's the pedophile/ Adv agency: unknown

Forty of the most influential advertising concerning social issues
Sexual predators can hide in your child's smartphone/ Adv agency: Herezie, France

Forty of the most influential advertising concerning social issues
Smoking causes premature aging/ Adv agency: Euro RSCG, Australia

Forty of the most influential advertising concerning social issues
You're not a sketch! Say no to anorexia/ Adv agency: Revolution, Brasilia

Forty of the most influential advertising concerning social issues
Neglected children are made to feel invisible/ Adv agency: Australian Childhood Foundation

Forty of the most influential advertising concerning social issues
Plastic bags kill/ Adv agency: BBDO Malaysia

Forty of the most influential advertising concerning social issues
What goes around, comes around. Keep the seas clean/ Adv agency: BBDO Malaysia

Forty of the most influential advertising concerning social issues
What goes around, comes around. Keep the seas clean./ Adv agency: BBDO Malaysia

Forty of the most influential advertising concerning social issues
Tailgating isn't worth it! ./ Adv agency: Amélie Company, USA

Forty of the most influential advertising concerning social issues
When you see a tune fish, imagine it''s a panda!/ Adv agency: Ogilvy & Mather, Singapore

Forty of the most influential advertising concerning social issues
Sleepiness is stronger than you!/ Adv agency: BBDO, Thailand

Forty of the most influential advertising concerning social issues
See how easy feeding the hungry can be!/ Adv agency: TBWA\Hunt\Lascaris, South Africa

Forty of the most influential advertising concerning social issues
Cancer, which is thrown into your lung by yourself!/ Adv agency: Dentsu, China

Forty of the most influential advertising concerning social issues
Before, it's too late!/ Adv agency: TBWA, France

Forty of the most influential advertising concerning social issues
For the homeless, everyday is a struggle!/ Adv agency: Clemenger BBDO, Australia

Forty of the most influential advertising concerning social issues
Please don't lose control over your drinking!

Forty of the most influential advertising concerning social issues
One child is holding something that is banned in America to protect them! Guess which one?/ Adv agency: Grey, Canada

Forty of the most influential advertising concerning social issues
One child is holding something that is banned in America to protect them! Guess which one?/ Adv agency: Grey, Canada

Forty of the most influential advertising concerning social issues
Prevent cancer! Go to a doctor!/ Adv agency: Bolero, Brasilia

Forty of the most influential advertising concerning social issues
What goes around, comes around! Stop the Iraq war/ Adv agency: Big Ant International, USA

Forty of the most influential advertising concerning social issues
What goes around, comes around! Stop the Iraq war/ Adv agency: Big Ant International, USA

Forty of the most influential advertising concerning social issues
Women need to be seen as equal!/ Adv agency: Ogilvy & Mathe, Dubai

Forty of the most influential advertising concerning social issues
Women need to be seen as equal!/ Adv agency: Ogilvy & Mathe, Dubai

Forty of the most influential advertising concerning social issues
Don't buy exotic animal souvenirs!/ Adv agency: LOWE GGK, Poland

Forty of the most influential advertising concerning social issues
Same cat, different owner!/ Adv agency: TBWA-Santiago Mangada Puno, the Philippines

Forty of the most influential advertising concerning social issues
Buckle up, stay alive!/ Adv agency: Lg2, Canada


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