How to advertise
Advertising is a key factor for your success. Learn how to promote your brand and find new customers - end users or agents.
Having a web site is not a one time investment. As a manager, you should know what is needed so that your site drives more traffic and respectively new customers for your business. Even if you have hired a SEO company to work on your site, you should be aware what should be done, so that your site really works for you. You also need to know what to require from the SEO specialists you have selected to optimise your site. And in fact even if you are not a SEO expert, you can apply some of our tips on your own and save money.
The most important thing in advertising is the message you want to deliver. It must be something clever and grabbing the attention of your potential customers. It should be original as well.
There are so many social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, and others that are used by millions on a daily basis. Creating a solid social media marketing strategy can be overwhelming for companies that do not have in-house social media experts.
Multiple studies have come to show us that the color you choose for your business will be a major factor in how many customers will be drawn to check out your business. Research has shown that consumers associate different colors with different feelings and ideas.
Justin O'Shea selected Metallica for his first Brioni campaign. The four members of American band are shot by photographer Zackery Michael. The campaign marks the first steps of recently appointed creative director Justin O'Shea - the tattooed, Australian former fashion director of MyTheresa.
Many people complain about the fact that the ads are an annoying way of companies to enter into our daily lives. However, exceptions exist. The ads in this material are an excellent example of effective advertising strategies for campaigns involving social issues, writes Bored Panda.
People search for information online every day. All of us do it. Most managers that work in a business different than IT rarely know how to make the right visitors (their future customers) come to their web sites. This article is the first of a series of articles to explain in an easy to understand manner the most important things you should do to advertise effectively online, to make your company site more popular in the search engines and attract new visitors.